Creating a Web Strategy

With the help of a web strategy it is possible to understand how financial and operational benefits can be achieved through developing network services. A web strategy is a long-term plan and a roadmap to develop customer’s e-business according to strategic business targets, including meters and a concept to guide the activity.

Web Strategy Ambientia


As a result of consultation, the customer receives a web strategy that guides the activity. The web strategy should then guide the development of the customer’s e-business, communication and services. Also, the customer receives tools, working methods and meters to follow up, instruct and develop the strategy in order to ensure the success of development. Moreover, a roadmap of the following phases of development will be created.

Consulting will use ready-made working methods and models of analysis created by Ambientia, such as web strategy analysis and web strategy map. To support the consulting work, for example different usability studies, analyses and thematic interviews can be carried out.

Phases of Web Strategy Creation

Going trough the business model

  • Directions of development in the customer’s strategic  goals and working environment
  • Goals of the electronic business
  • Measurability of the operations

Analysing the present situation

  • The importance of network services from the point of view of different target groups
  • The level of using electronic environments
  • Identifying development possibilities

Outlining a web strategy

  • The main targets of e-business
  • Creating a web strategy map

Creating a web strategy

  • The purpose and effectiveness of network service environments
  • Mapping and targeting resources
  • A roadmap to develop e-business

Finalising the web strategy and a development plan

  • making the development projects concrete and their prioritisation

For the web strategy it is essential to ensure widely that the possibilities and risks of e-business have been analysed in a correct way and are taken into account in all parts of the company’s value chain. The purpose is to create a basis for effective development of customer’s e-business operations and to identify and create new business opportunities.

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